Shaping the Evolution of Next-Gen Computing

Product	SambaNova Systems designs AI hardware and integrated systems that optimize AI applications across data centers and the cloud, delivering high performance to drive transformative business outcomes.
Objective	The brand was seen as outdated, with a corporate, conservative aesthetic that didn’t reflect its innovative technology. The goal was to modernize and strengthen the SambaNova visual identity while retaining the existing logo and color palette.
Impact	I defined and executed a modern design language to revitalize SambaNova’s brand identity, ensuring it aligned with the company’s cutting-edge technology. This included creating a dynamic visual style using elements derived from the logo, with linear and curved forms to symbolize the flow of data through SambaNova’s AI backbone. To drive integration and consistency, I created brand guidelines, provided direction, and developed templated frameworks for partners. I applied this design language across multiple touchpoints, including website design, product pages, social media imagery, and merchandise. By integrating these elements consistently, I reinforced SambaNova’s leadership in the tech industry and helped establish a cohesive, recognizable brand identity. Creative Direction Art Direction Brand Evolution Branding Guide Landing Page Design Website Design Product Page Template Design Social Media Profile Imagery Merchandise Design