Neutrogena
Building a Bold Hydro Boost Makeup Aesthetic
| Product | Neutrogena’s Hydro Boost Makeup Line offers a variety of shades designed to provide hydration and a dewy finish, perfect for all skin types. |
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| Objective | The objective was to create a vibrant, pop art-inspired aesthetic for the Hydro Boost Makeup Line, capturing attention on social media and highlighting the diverse shades in the line. The goal was to develop engaging, visually striking assets for paid content and influencer collaborations, ensuring a cohesive look across all platforms. |
| Impact |
I worked with Deep Focus and Neutrogena to bring this bold campaign to life, working alongside Google for best practices in producing impactful and eye-catching assets. We created bumpers and paid content for Neutrogena’s social media channels, and the visual direction ensured a cohesive aesthetic across all content, including video pieces provided by influencers Stephanie Ledda and Jessica Vu. The colorful, pop art-inspired visuals highlighted the variety of shades in the Hydro Boost line, making the campaign stand out across social platforms.
Creative Direction
Art Direction
Campaign Visuals
Design
Storyboarding
Influencer Marketing
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Part of the ad campaign for social media platforms: transforming video provided by Neutrogena influencers into branded product videos
