Merle Norman
Modernizing Merle Norman’s Iconic Beauty Catalog
| Product | Merle Norman Cosmetics offers a full range of skincare and cosmetic products, known for their legacy in the beauty industry as a trusted name for quality and innovation. |
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| Objective | The objective was to modernize Merle Norman’s beauty and color catalog, creating a contemporary aesthetic while retaining the brand's longstanding legacy and appeal. This redesign aimed to enhance the brand’s position as a modern leader in the beauty industry while staying true to its established reputation for quality. |
| Impact |
I worked with Ignited to refresh the catalog’s design, focusing on updating the layout, photography, and typography to create a sophisticated yet approachable visual language. The redesigned catalog positioned Merle Norman as a forward-thinking brand that embraces modernity, enhancing its appeal while maintaining its legacy of excellence in the beauty industry.
Art Direction
Print Design
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