Neutrogena
Illuminating the Holidays with Neutrogena’s Glow Guide
| Product | Neutrogena created a range of exclusive, online-only skincare and beauty bundles designed to boost eCommerce and mComm sales during the holiday season, offering a curated selection of products aimed at achieving a radiant, healthy complexion. |
|---|---|
| Objective | The goal was to bring the Holiday Glow Guide theme to life by showcasing these bundles in a fresh, engaging way—energizing Neutrogena's aesthetic by infusing a youthful, vibrant look to appeal to the target audience without relying on models. |
| Impact |
As Associate Creative Director, I collaborated with the Deep Focus team to develop and execute the concept for the campaign. We centered the theme around the idea of glowing, luminous skin, incorporating neon color splashes, light bulbs, and acrylic props to create product photography that had the clarity of Neutrogena's e-commerce approach infused with a fresh holiday spirit. Deep Focus was also tasked with writing and designing email collateral, web tout suites, and social media assets, ensuring the campaign maintained a consistent, engaging look across all touchpoints.
Associate Creative Director
Art Direction
Concept Development
Prop Design & Styling
Social Media Assets
Website Assets
|