Carbon Black
Immersive Hi-Tech Twenties Wonderland
| Product | Carbon Black, a leader in endpoint security, delivers advanced threat detection and response solutions to safeguard organizations from cyberattacks. Leveraging cloud-based analytics and AI-driven insights, their technology prevents, detects, and responds to emerging threats in real time. |
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| Objective | Carbon Black needed a striking visual theme for their Winter Gala that seamlessly integrated their brand essence with the elegance of the season. |
| Impact |
I developed the visual direction and identity for Carbon Black's Winter Gala, transforming it into a hi-tech take on 1920s glamour to complement the event’s historic venue, Royale Boston. To ensure brand consistency while embracing the seasonal and thematic elements, I integrated Carbon Black’s signature color palette and core brand hexagon shape into a custom design motif inspired by snowflake geometry. This fusion of Art Deco elegance and contemporary cyber aesthetics created an immersive experience that was unmistakably Carbon Black. Beyond defining the creative vision, I executed the design of print and digital collateral, including invitations, signage, window clings, and stair graphics for hand-off to Carbon Black's print vendors. To heighten engagement, I crafted animated LED screen visuals in After Effects, bringing the environment to life with dynamic motion that reinforced the gala’s branded atmosphere. Art Direction
Branding & Identity
Event Visuals
Graphic Design
Digital & Print Signage
Motion Graphics & Animation
Lighting Direction
Stair Wraps
Window Clings
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