Neutrogena
Unlocking Radiance with Deep Clean Skincare
| Product | Neutrogena’s Deep Clean Purifying Cleanser and Clay Mask, a two-in-one product designed to cleanse and purify the skin, helping to achieve a fresh, radiant complexion. |
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| Objective | The goal was to create a tutorial for Neutrogena’s Deep Clean Purifying Cleanser and Clay Mask that showcased its unique two-in-one benefits through engaging, visually impactful content for Neutrogena’s YouTube channel and social accounts. |
| Impact |
Working with the team at Deep Focus, we conceptualized an in-studio production approach and developed the structure for the video. I created storyboards for the concept and designed the graphic elements to guide video and motion graphics editors. The content included a long-form tutorial as well as a variety of short-form cutdowns and variations for social content and advertising across platforms. Carefully selected props, music, and sound effects brought the Deep Clean Purifying world to life, creating an immersive experience.
Associate Creative Director
Art Direction
Prop Styling
Concept
Storyboarding
Influencer Marketing
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Stills from the shoot