AllPaws
Revolutionizing Pet Adoption for the Digital Age
| Product | AllPaws is an innovative pet adoption platform that brings a modern, digital-first approach to matching pets with potential adopters. With an interface inspired by online dating, it features advanced search tools, detailed pet profiles, social integration, direct messaging, and match alerts. |
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| Objective | The goal was to modernize and refine AllPaws' brand identity while maintaining its existing logo. This involved redesigning the user experience, interface, and photography direction to create a more engaging and seamless adoption process. |
| Impact |
I worked with AllPaws to evolve their visual identity and user experience, crafting a refreshed look and feel that aligned with their mission. The redesign included updated styling to their user experience and interface, improved navigation, and a photography direction for landing pages that better highlighted adoptable pets, making the platform more intuitive, functional, and visually appealing.
Brand Refresh
User Interface Design
User Experience Design
Landing Page Design
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Various user experience aspects featured across desktop, mobile, and tablet