Zscaler
Empowering Global Leaders in IT and Security
| Product | Zscaler’s CXO Exchange events bring together executives to exchange leadership insights in IT and security, driving networking and best practices in cybersecurity. |
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| Objective | The goal was to create a dynamic and engaging brand experience for CXO Exchange and its sub-brands (CISO, CTO, and CIO Exchange) across digital, print, and experiential visuals—driving registration and engagement while underscoring Zscaler’s leadership in IT and security. |
| Impact |
I developed the visual direction and identity for Zscaler’s CXO Exchange events, including the CISO Exchange, CTO Exchange, and CIO Exchange sub-brands. I designed the responsive website with templated frameworks for managing both past and upcoming events, along with digital collateral such as digital ads, storyboards for motion graphics, presentations, and Zoom backgrounds. Print materials included event signage, backdrops, floor clings, and agendas.
Art Direction
Branding & Identity
Responsive Web Design
Digital Collateral
Print Collateral
Digital Ads
Motion Graphics Direction
Storyboards
Templated Frameworks
Presentation Design
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Suite of parent brand and sub-brand logo variations
Animated motion graphics: video & storyboard direction
A System Designed to Embrace Evolution
Foundational design elements create a flexible yet enduring identity, centered around directional chevrons that guide towards electric insights and foster collaboration. This framework allows for periodic refreshes, ensuring the brand’s revolutionary energy remains vibrant.
The latest visual expression introduces clean, crisp vector lines and stripes, offering a bold aesthetic with cube-centric neon visuals (above). In contrast, the previous expression was defined by stepped shadows and multi-colored streams of light (below).
