SAMBANOVA SYSTEMS

SambaStrata

SambaNova Systems builds AI hardware and integrated systems to run AI applications from the data center to the cloud.

ALEXA WRIGHT, Inc. supported SambaNova Systems to modernize and evolve the brand’s look and feel into a distinctive and robust design system.

The new approach to SambaNova’s visual expression is designed to reflect the cutting-edge nature of its technology and the diverse range of industries it supports. The visual identity is anchored by iconic elements, rooted in the forms of the logo symbol, that capture the essence of SambaNova and distinguish it from competitors. The use of linear and curved elements guides the eye across compositions, creating a dynamic and fluid feel that reflects the movement of data through the "foundation AI backbone" of the SambaNova logo symbol framework.

Consistent use of these visual elements across all marketing and branding materials reinforces SambaNova's position as a leader in the technology industry and builds a strong, recognizable brand identity.

Creative Direction, Art Direction, Website Design, Merchandise Design, Brand Evolution with Existing Elements, Branding Guide, Product Page Template Design, Landing Page Design, Social Media Profile Imagery