Neutrogena

How to Purify

Deep Focus teamed up with Neutrogena to create a tutorial for using its new Deep Clean Purifying Cleanser and Clay Mask, a unique two-in-one product. We created video content featuring Jasmine Brown, model and YouTube extraordinaire with a following of over 1.7 million. I worked with Jana Hoffman to conceptualize this in-studio production approach and develop a structure for the video. I created storyboards for the concept and designed the graphic elements to guide video and motion graphics editors. Carefully selected props, music, and sound effects add magic to the Deep Clean Purifying world.

Creative Director: Kathryn Nyquist; Creative Partner: Jana K. Hoffman

Associate Creative Director, Art Direction, Prop Styling, Concept, Storyboarding